What shape are we in? I bet it is not the shape the manufacturers use for the latest fashions, whatever the garment.
Fashion designers make clothes that fit the traditional hour glass figure, although only 8% of women are built that way.
That is the reason why when you hit a boutique or the rails at ASDA you will wince. Of 6,000 American women interviewed for a survey, 46% were rectangular (waists were less than nine inches smaller than hips or bust). Most American women are apparently built like fridge freezers .
And so where is the Zanussi fridge range?
20% of us are bottom heavy 'spoons', with hips bigger than busts. And a further 14% of us are inverted triangles, with busts three inches bigger than their hips.
Today's women are shape shifters. Designers should be designing clothes that fit the reality not the dream. And imagine how high sales will rocket as a result.
